"Stop Guessing. Start Scaling Your Food Business with "The SendOrder Catering System".
Built by a chef & Entrepreneur from real life experience, SendOrder helps food businesses scale beyond foot traffic, delivery apps & chaotic operations.
Our all-in-one catering system allows you to create profitable catering packages, track food costing, send invoices, manage prep lists and streamline your kitchen operations — all from one platform. "We will even build you an advanced online ordering website, help build your SEO & install an AI agent into your business!"
The Food Growth Philosophy
Most food business owners think opening a restaurant or café is enough. It's not. The businesses that grow fastest know exactly why they exist, what makes them different, and which dishes customers come back for again and again.
The secret isn't having a bigger menu. It's having a better system. Focus on your specialty. Refine your recipes. Create recipe cards and kitchen processes that can be replicated consistently by any team member, not just your best chef.
Once your kitchen is systemised, you can start thinking bigger:
✅ Catering packages
✅ Family meal deals
✅ Events & functions
✅ Bulk orders
That's where real growth happens. High volume, consistent quality, and knowing your numbers. SendOrder gives food businesses the tools, food costing software, and a proven 7-step blueprint to help streamline operations, build profitable packages, and attract more direct customers. Once the systems are in place, we help launch your offers through your website, social media, SEO, signage, and targeted keywords so the right customers can find you. Less guesswork. More systems. More profit.
STOP depending on Uber Eats for Sales!
Third-party apps like this will chew through your margins. Its ok to leverage but not depend on these platforms. Start creating a stronger brand & get paid in advance by offering easy & practical catering packages and selling in bulk, this is where smart operators grow. Find out how to release yourself of the endless trap.
The old way doesn't work anymore
If you are still relying on spreadsheets, manual notes, foot traffic, third-party delivery apps and crossing your fingers then your making the job harder than it needs to be. Most food businesses do not have a food problem — they have a systems problem. Grab a copy of my food scaling blue print to find out more...
This is for you if...
Your not sure how much food to prepare
You need to narrow down your niche & specialty
Unsure what each job is really making you
Your losing money
Wasting time on admin and manual calculations
Losing margin to Uber Eats and similar apps
Struggling to scale
No Optimized Website
Need a better management tool
Ready to modernise your business
Need more sales!
Learn from someone that has done it
Hey, I'm David!
A former Executive Chef and catering systems specialist who understands the real pressure of running a busy food business. SendOrder was built from real kitchen experience post Covid to help food operators simplify invoicing, prep smarter, and grow their own unique brand with confidence.
I have over 18 years commercial food business experience in Australia & abroad.
International Chef & Author
Hands on experience serving the worlds largest companies & brands in Sydney CBD
Run & worked in large restaurants, cafes & hotels around the world
Created, managed then sold my own successful catering business - setting me free
This is what the SendOrder system looks like
STOP depending on what is not built for your margins
Uber Eats and similar platforms may bring orders, but they can also strip away a large piece of your profit. If you want to grow properly, you need direct systems, stronger margins, and a smarter way to handle catering and bulk orders.
Its ok to leverage other platforms but not depend on them.
The SendOrder system
Your own optimized ordering website
Get paid directly & in advance
Build smarter menus based on your numbers & niche
Create profitable catering packages
Create invoices that convert into prep lists
Kitchen management system
Make informed decisions based on your numbers
Order scheduling & reminders
Boost your online presence through your Website, Google, SEO & Socials.
The old way, that doesn't work
Not having an optimized website
Relying on 3rd party platforms
Relying on foot traffic for sales
Not having access to your website dashboard
Unsure about your keywords or SEO
Unsure how much everything is costing you
Manuel tasks
Guessing your food cost
Paying high subscription fees
Having too many dishes on your menu & no true identity
"The Money is in Catering and Bulk orders"
Selling plates one by one through delivery apps is not the best way to scale. Catering, corporate orders, private events, food production and bulk food sales give you more control, stronger margins, and a more predictable business.
Better Margins
Keep more of what you make and stop feeding third-party commissions.
Bigger Orders
Sell in bulk instead of relying on small, low-margin transactions.
More control
Know your costs, prep smarter, and run a tighter kitchen.
Positive cashflow
Orders are paid in advance, you set the terms & have money in your pocket
Less headaches
Less staff, space & overheads required to run your business
More profit
Sell more food in less time, while reducing your operation costs
1 time payment of $299 for Pro plan NO monthly subscriptions for 12 month access to the SendOrder Software & my 7 step guide.
Includes set up fee
Access to food cost calculator
Create recipes, dishes & packages inside
Create & Send invoices
Invoice preparation convertor
Smart menu planning guidance
Reporting dashbaord
Save on a 12 months subscription normally $149 per month
SAVE $1,788
"Built for Business owners, Chefs or Managers to monitor their food cost & improve operations"
"Create invoices & orders that streamline with your kitchen"
"Access to online ordering website, CRM & AI agent under Diamond plan."
Ready to cut out what is not working?
Book a free demo and see how Send Order can help you scale your food business with better systems, clearer prep, and stronger margins.
TRY IT RISK FREE
100% Money Back Guarantee
If you are not totally thrilled with our services in the first 30 days we will refund your money no questions asked.
